CM Maryam Nawaz Launched “e-Learn She Earn” Program

The Punjab government has taken a bold and important step to bring women into Pakistan’s growing digital economy. Chief Minister Maryam Nawaz Sharif has officially launched the “e-Learn She Earn” program. It is a Rs. 700 million initiative that gives women across Punjab the tools, training, and support they need to earn money online from the comfort of their own homes.

What Exactly Is the “e-Learn She Earn” Program?

The e-Learn She Earn Program 2026 is a government-funded digital skills training initiative launched by the Government of Punjab under the leadership of CM Maryam Nawaz Sharif. The program has a total budget of Rs. 700 million and is built with one clear goal: to help women in Punjab learn high-demand online skills and start earning through freelancing, remote work, or their own digital businesses.

The program is being executed by two trusted government bodies:

• Punjab Skills Development Fund (PSDF)
• Women Development Department Punjab

These two organizations will manage training, enrollment, and support for all participants throughout the program.

The training runs for three months per batch, and the full program spans one year, meaning multiple groups of women will be trained one after another. This structure allows a large number of women to benefit in a short period of time.

CM Maryam Nawaz described the vision of this program by saying that she wants the women of Punjab to become the “founders of a digital revolution” not just workers, but leaders in Pakistan’s digital future.

What Courses are Offered in e-Learn She Earn Program?

The program offers training in digital skills that are currently in high demand in global freelancing markets. These are not theoretical subjects, they are practical, job-ready skills that participants can use immediately after completing the course.

Here is a complete overview of the courses available:

Course Name	What You Will Learn
Digital Marketing & E-commerce	Running online stores, social media marketing, product promotion, brand management
Graphic Design	Logo creation, poster design, digital illustrations, tools like Canva and Adobe
Virtual Assistance	Providing online support to international clients, managing emails and schedules
Digital Customer Care	Professional client communication, live chat support, CRM tools

Each course is designed for beginners, so you do not need any previous experience in these fields. The curriculum is taught step by step, with practical assignments that help you actually apply what you learn.

After completing the program, graduates can:

• Work as independent freelancers on platforms like Upwork, Fiverr, and Freelancer
• Offer their services as remote employees to local or international companies
• Start their own online businesses or digital agencies
• Provide services on Pakistani platforms and local marketplaces

Who Can Apply for e-Learn She Earn Program?

The program is designed to be inclusive and accessible to a wide range of women across Punjab. Here are the basic requirements you must meet to apply:

Age Requirement

• General eligibility: 15 to 35 years old
• Some specialized tracks may be open to women up to 40 years old

Residency Requirement

• You must be a permanent resident of Punjab
• A valid CNIC (Computerized National Identity Card) or B-Form is required for verification

Education Requirement

• Minimum education: Matric (Grade 10)
• Some courses prefer Intermediate (Grade 12) level
• Exact education requirement may vary depending on the course you choose

How to Apply for the e-Learn She Earn Program?

The registration process for for the e-Learn She Earn Program is fully online and takes approximately 10 to 15 minutes if your documents are already prepared. Follow these steps carefully:

Step 1: Visit the Official Portal

Go to the official registration website managed by the Punjab Information Technology Board (PITB): eearn.pitb.gov.pk

Step 2: Enter Your CNIC Number

Type your 13-digit CNIC number (without any dashes) in the first field. The system will verify your identity through the NADRA database and automatically fill in some of your basic details.

Step 3: Fill in the Registration Form

Complete the online form by entering:

• Your personal information (name, address, contact number)
• Your educational background
• Your preferred course from the available options
• Your district and location details

Step 4: Upload Required Documents

Upload clear scanned copies of all required documents listed above. Make sure the files are readable and properly formatted.

Step 5: Submit and Wait for Confirmation

After submitting your application, you will receive a confirmation message via SMS or portal notification. Your application will then go through a screening and merit-based selection process.

Step 6: Selection and Enrollment

Shortlisted candidates are notified and enrolled into training batches. Selected women are then provided with their laptop, internet support, and stipend details before the course begins.

Frequently Asked Questions (FAQs)